phones
Customers of Nigeria's Leading Information
and Communications Technology (ICT)
company, MTN, will soon be able to watch live
TV on their data-enabled handsets, as the
company rolls out its new Mobile TV service.
MTN Mobile TV service offers live streaming
of TV content and 'made for mobile' video to
data-enabled handsets such as Blackberry,
iPhone and Samsung Galaxy range of phones, as
well as tablets, such as iPad and Galaxy Tab,
among others.
Although a type of mobile TV service was
pioneered by MTN in 2007, it was on the
Digital Video Broadcasting for Handheld
(DVB-H) platform, which requires customers
to purchase special handsets to enjoy the
service.
However, for the first time in Nigeria, any
data-enabled phone or device can watch
television programmes and related content
from up to twenty TV channels on his phone via
MTN Mobile TV service.
"All our customers need to do to enjoy this
service is to activate the WAP browser on
their mobile handsets and devices; they can
either access MTN Mobile TV packages via the
MTN Play Portal, or by typing in the address
of the Mobile TV portal www.mtnonline.com/
imoovtv and they are good to go," said Mr.
Larry Annetts, Chief Marketing and Strategy
Officer, MTN Nigeria.
He said that customers can also send a short
message service (SMS) with the keyword
"Mobile TV" to a short code and they will be
sent the link to the Mobile TV portal.
Mr. Annetts explained that there would be
three bouquets to choose from, depending on a
customer's budget and it would be possible to
subscribe to one or more Mobile TV bouquets.
Speaking further, he explained that each
bouquet comprises a selection of TV channels
providing a variety of content ranging from
news to sport and entertainment, among
others.
A distinct advantage of the service is that
customers will be able to select the channels
of their choice from a bouquet of channels
provided, he added.
Mr. Annetts stated that MTN Mobile TV
service is already active on the MTN network
and will be available commercially to
customers shortly.
MTN Nigeria's Corporate Services Executive,
Mr. Akinwale Goodluck, in his comments said
"MTN Mobile TV is another addition to a long
list of innovative products and services we
have developed for the benefit of our
customers." He said the introduction of the
service bears testimony to the commitment of
the company to lead innovation and customer
satisfaction in the industry.
He said the company would continue to invest
massively in the network to deepen its
capacity to delight customers with more
innovative products and services
http://johnaweonline.blogspot.com/2012/11/
mtn-subscribers-to-watch-tv-on-their.html
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